The name of the KingBonn Award is derived from the abbreviated name of Shenzhen City – Pengcheng (Chinese Pinyin, literally meaning 'the city of roc'). Domestic and international cinema professionals, scholars, and noted directors will be on the panel to review the candidate shorts and selected the best ones to reward in form of bonus, with the view of encouraging the production of outstanding new media shorts, discovering and supporting talents. As one of the principal activities in the festival, creators of short films from home and abroad come to participate in the competition. ( Learn how and when to remove this template message)Ġ435583041 KingBonn Award (Chinese: 金鹏奖) of China International New Media Short Film Festival is by far the only state-recognized and also international short film award in China, which is comprised by Main Competition Section and Internet Voting Section. JSTOR ( June 2023) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.